Case Study 2. Mail

• Luna Park
• Markson Sparks!
• Moet Hennessy

President Clinton & 200,000 Invitations

Markson Sparks!, one of Australia's most successful Public Relations firms, were responsible for the Australian "Global Forum" hosted by President Clinton and Michael Eisner.

Problem:

How do you get 200,000 invitations hand matched and inserted, then mailed to achieve the maximum postal discount within a very specific tight timeframe?

Solution:

Centrica managed the total package. With a 24 hour handline production team, 100% matching of the mail merge & ink jetting onto the envelopes, post paid and bar coding printed onto the envelopes and finally pre-sorting the mail to achieve maximum lodgement discounts.

Result:

Successfully achieved mailing with timeframe. Client commented on the superior service to all previous mail houses. Additional business has since been gained.