July 2006

Harnessing the most powerful word in the English Language.

Using the power of your customer's own name can boost the impact of your direct mail campaign. With variable data printing technology you can now individualise each printed piece. We discuss the pros and cons. Also in this issue:

• Top 10 Mailhouse tips
• New VPN saves you time.
• Great presentation tips
• Client profiles: Luna Park, Hennessy, MTV, FPA