Range Rover Personalised Customer Gifts
Maintaining customer loyalty is critical for prestige brands, however creating that special personalised gift, can be a complex, precision project that requires a dedicated approach.
To mark 45 years of Range Rover, the brand wanted to send a replica Range Rover gift to all Range Rover customers. To achieve that extra special gift and create a unique and memorable brand moment a high quality, premium and personalised gift set was sent to each individual customer.
Range Rover appointed Centrica to manage the direct mail and fulfillment project. From sourcing the gift box with high end foiling, to printing a high quality personalised letter, prestige white glove fulfilment and mailing to the customers with perfect timing.
Our team took on the complex fulfillment project with passion. Applying precision and attention to detail to ensure that every personalised gift matched the mailing address, making every Range Rover customer feel special.
Project services included:
- Direct mail and fulfillment advice.
- Gift box sourcing and foiling.
- High quality personalised letter printing on premium card.
- White glove assembly for the ultimate gift.
- Data handing and management.
- Mailing services for accurate and perfect mail delivery.